Businesses that want to capture active demand from search engines
Goffman service
Search Engine Advertising
Goffman helps businesses use search advertising to reach people who are actively looking for a product, service or solution. The service can include Google Ads, Microsoft Ads, campaign audits, keyword planning, conversion tracking and landing page recommendations.
Overview
What this service helps you clarify.
Search advertising should not be only about launching keywords. It requires clear intent mapping, strong ad relevance, negative keyword management, landing page alignment and reliable conversion tracking. Goffman focuses on making the account easier to understand, measure and improve.
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Key outcomes
- Keyword and search intent planning
- Google or Microsoft search campaign structure
- Negative keyword and query review process
- Landing page and conversion recommendations
Fit
Who this is for.
Service businesses looking for qualified enquiries
E-commerce or lead generation sites with defined offers
Companies preparing Microsoft Ads or Google Ads campaigns
What we review
Before recommendations are made.
- Current account structure, campaign objectives and budget split
- Keyword match types, search terms and negative keyword coverage
- Ad copy relevance and extensions/assets
- Landing page speed, clarity and conversion path
- Conversion tracking, UTM structure and reporting
What you receive
Clear deliverables for practical next steps.
- Search advertising audit or launch plan
- Keyword and intent map
- Campaign structure recommendations
- Negative keyword and search term review process
- Landing page and tracking improvement list
Approach
How Goffman works on search engine advertising.
01
Demand review
We review the searches people use when looking for products or services like yours.
02
Structure
We organise campaigns by intent, geography, offer and budget so performance can be managed sensibly.
03
Tracking
We check the conversion actions and reporting needed to judge campaign quality.
04
Optimisation
We use search terms, conversion quality and landing page data to improve the account over time.
Important note
What is not guaranteed.
Search advertising performance depends on search demand, competition, bid levels, account history, landing page quality and conversion tracking. Specific revenue, ranking position or return on ad spend cannot be guaranteed.
FAQ
Common questions.
Can you help with Microsoft Ads?
Yes. Goffman can support Microsoft Ads planning, page readiness, campaign structure, tracking review and practical optimisation.
Is search advertising better than social advertising?
It depends on demand and intent. Search can capture existing demand, while social can help create demand or retarget known audiences.
Do I need landing pages?
Strong landing pages usually improve relevance and conversion quality. Weak pages can make search campaigns expensive and difficult to judge.
What budget is required?
Budget depends on market size, competition and goals. Goffman can help estimate a realistic starting budget after reviewing the market.
Talk to Goffman
Contact Goffman about search engine advertising.
Send a message about your current setup, goals and timing. We will review it and reply with a practical next step where we can help.